Our Privacy Policy was last updated on March 26th, 2021.

Anonymous usage tracking

What kind of information is automatically collected?

In order to improve our games and see what works and what does not, our apps collect anonymous usage tracking. Gro Play don’t collect any data to our own servers, instead we use the following analytics providers: Firebase and Firebase Crashlytics. Please note that not all of these are used in all games. For every Gro Play game installed they might, but do not always, collect the following Information:

  • Device type
  • OS version
  • Game version
  • Length of play session
  • Goals achieved and other gameplay related information
  • Information about errors and crashes in the game

We, nor our analytics providers, do not collect any other personally identifying information such as e-mail address or user name. We only collect anonymous data, no IDFA or any personal identifiable data is collected.


How we use the collected information

We collect this Information to improve performance and reliability of our Games and to get a better understanding of what users in general prefer. The data is collected and analyzed in the third party analytics provider Firebase. We do not link any of this Information in any way to individuals or any other information we might obtain. We do not share, sell or in any other way give other persons or companies outside Gro Play access to this Information, unless in order to comply with a legal obligation to do so (e.g. court order) or in case the ownership of the Information changes due to a merger, acquisition or restructuring involving Gro Play. If any information is to be stored outside of the above named analytics providers it will be stored on secure servers and all information encrypted.

The privacy policy of Firebase can be found here.


Childrens Online Privacy Protection Act Compliance

We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act)

User accounts

Some of our games, currently only Grow Life, allows the user to create user accounts in order to play together with family members or play the same character from different devices. The information from these user accounts is limited to the bare minimum required by the system in order to identify a specific user.

Data retention

User data is retained as long as it is necessary to provide the service. Data is deleted from our records when it is no longer needed within a reasonable timeframe.

Data security

Gro Play uses generally accepted security measures and safeguards in an attempt to keep the data it collects secure and requires that the third parties it works with agree to do the same. The measures and safeguards include limiting access to the data to those persons who need it to complete their work for Gro Play, using a firewall protected environment, and storing personal information encrypted and in secure operating environments.

Data removal

If you wish to remove your account complete from our systems, contact us at privacy@groplay.com.

Data retrieval

If you wish to retrieve a list of all data we have stored about your user, contact us at privacy@groplay.com.

Do you have other concerns or questions about our Privacy Policy?

If you have any other questions or concerns about our privacy policies, please contact us at privacy@groplay.com.




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